It's about reducing the impact of everything we do make. These are the things we are focusing on and making incremental improvements whenever we can:
1. Materials + processes we use (considering whether they're renewable, the carbon emissions to produce the fibres, waste and biodegradability, water, toxins)
2. Carbon emissions from the production and transportation of each product
3. End of life — biodegradability or reusability
Currently more than 50% of our range is made using recycled PA or GOTS certified organic cotton. We also have styles currently in development in merino, seaweed fibre, pineapple leaf fibre, biodegradable Polyamide and biodegradable elastane.
We only use 2 polyamide/polyester fabrics that are not currently recycled — due to the fact that recycled fibres are not currently fine enough to create the same fabric, feel and wear on the body. We are working on this with our suppliers and the technology and potential of recycled fibres is getting better all the time.
Reducing our impact on the environment impacts the decisions we make daily. It is absolutely key for us that we're making these choices based on things that will genuinely have the biggest impact on the environment and are not just popular, marketing-savvy initiatives. So, we are currently underway with a project to track the full supply chain and environmental impact of each product. We plan to release this onto our site in late 2022, along with our pipeline of actions moving forward. It's a journey, a long one, and our aim is to create a carbon neutral business, creating active lifestyle and high-performance products from renewable and biodegradable materials. Because well-loved activewear really shouldn’t last forever.